Talking Time® 4: Back On Track With Singer Reimagined

Singer Reimagined not only fulfills but certainly exceed the expectations of an independent watchmaking brand in all aspects, from originality in design to movement technology, and from production quality to material innovation.

The design language on every Singer Reimagined models are inspired by passion and an obsession with searching for ways to optimize every elemental strand of design, hence the tagline of “Everything is Important”.

Hear it from Marco Borraccino, designer and co-founder of Singer Reimagined on the inspirations and future of this award-winning watchmaking brand that has a deep-rooted connection withautomotive sports and how “Everything is Important” is manifested on each piece.