SINGER REIMAGINED

EVERYTHING IS IMPORTANT

AUTOMOTIVE & TIME-KEEPING

Reimagining High-Watchmaking with Automotive Sports.

Like how LA-based Singer Vehicle Design reimagined the ultimate Porsche 911, Singer Reimagined obsessively pursued the ultimate sport classic watch with inspirations from the 1960s and 1970s. The fascination with icons of automotive design is parallel with the passion for sports classic watches due to engineering complexity of the automatic chronograph, and the undeniable connection between the automotive and horological worlds. In 2017, Singer Reimagined was born to explore the world of high watchmaking.

The flagship Track1 is a designed to evoke emotions, speed and dynamism at first glance. Amidst the contemporary materials of sports watches, the vintage-inspired barrel-shaped case, chronograph push buttons from racing stopwatches and the elaborate and concise meters on the dial, automotive racing aficionados and chronograph collectors can definitely resonate with what Singer Reimagined is reimagining.

With the passion for iconic automotive design comes the fascination with the golden era of analogue mechanical watch design. The authentic connection between automotive and the horological world is undeniable.

Exhibiting : 26-30th October 2022

Booth No: S14 & 15

CLASH OF PASSION

Marco Borraccino & Rob Dickinson

Singer Reimagined is the brainchild of Rob Dickinson and Marco Borraccino, who shares the same passion and affection for automotive sports and classic watch design. The third pillar of the collaboration firms up the birth of the brand, and that is non-other than famed Swiss independent watchmaker, Jean-Marc Wiederrecht. The founders represented on each Singer Reimagined model the concept of Everything is Important, manifesting their individual strength into each piece in the form of Creativity, Industrial Design and Watchmaking. In collaboration with a team of experts who are masters in their respective fields, Singer Reimagined presented a revolutionary chronograph that surprised the industry, and found itself a unique base of fans in the process.

Catch Marco Borraccino live at Talking Time Session 4, happening on the 29th October 2022, Saturday at 2pm. Engage Marco at an intimate level as he shares his vision and inspirations of Singer Reimagined.

BOOKMARK SWF ON YOUR CALENDAR NOW!

TENT @ NGEE ANN CITY, ORCHARD ROAD.

26th - 30th October 2022

Free Admission for the public

11am - 8pm daily

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