Navigate the unknown with Azimuth

Unconventional & Avant-Garde

It was time for a revolution

Azimuth is the first independent watchmaker founded in Singapore by Alvin Lye and Christopher Long in 2003. Now based in Neuchatel, Azimuth is recognised as a Swiss watchmaker with an unconventional and avant-garde boundary-pushing approach to watch design, often creating timepieces that resemble mechanical toys more than traditional wristwatches.

For 2023, Azimuth celebrates 20 Years of Avant-Garde Watchmaking with a Mr. Roboto Sapphire Limited Edition Timepiece, a 20-piece limited-edition masterpiece is a highly complex watch case cut out from sapphire crystal, fusing mechanical artistry and contemporary aesthetics.

Booth No: 19

Christopher Long

Product Visionary

Christopher Long is the visionary leader of Azimuth, and he powers the team forward with his constant desire to break boundaries. Since a young age, his passion for timepieces pushed him into the fascinating world of horology, and he has never looked back since.

Combined with his training in mechanical engineering, Christopher is highly adept at understanding the intricacies of watchmaking and movements, further equipping him with the space to think beyond the conventional – in fact, many of his designs such as Mr. Roboto and the SP-1 Spaceship were inspired by childhood fantasies, an approach that other watch houses seldom consider. His role as Chief Product Visionary sees him as the main navigator of a brand that champions the avant-garde and quirky spirit.


18th - 21st October 2023

Hotel Equarius Ballroom, Resorts World Sentosa,

8 Sentosa Gateway, Singapore 098269

Free Admission for the public

12pm - 8pm daily


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