Transforming the Industry

Unique concept of "We-Commerce" to optimize margins and customer retention.

BA111OD is a Neuchâtel startup founded in 2019 with the aim of reimagining the conventional distribution business model for watches.

The company intends to do things differently through a well-studied and deliberated business model so that they can stay an hour ahead of the industry, with that 1-hour given back to the customer cum vendor. Disruptive, innovative, it is a brand that as a consumer and watch lover you have to find out about.

At the heart of the model is still watchmaking. BA111OD designs and manufacture their watches in-house at Neuchâtel, offering sophisticated, non-traditional watch design that achieves geometric harmony. The hard-hitting launch of the Chapter 4.1, a tourbillon is loved by fans but hated by dogmatic traditionalists, referring it to just another disruption. For the sweet price point of 3,920 Swiss francs for the first 30 buyers, BA111OD is offering great timepieces to the market, using a special business model and no sense of luxury is sacrificed in the process. Today, BA111OD has proven to the market how applicable his system can be, even for high complications that are fully designed and produced in Switzerland, such as the handsome and futuristic CHPTR_Δ, coming in 3 colours.

Booth No: 5

Thomas Baillod

Founder & CEO, BA111OD

A dynamic and experienced entrepreneur who is committed to creating the watchmaking of tomorrow. From the idea of a business model to the creation of a brand, Thomas has built BA111OD from the ground up, with no financing or investors, and a clear vision of the future of distribution. The concept is the result of years of reflection, questioning, doubts, and challenging the norm and finally, through a channel Thomas Baillod penned his thoughts and aspirations which received wide-spread support - Linkedin.

As an Entrepreneur, Thomas had developed an application prior to starting BA111OD which failed to sell. He tested his system with the Chapter 1, a Swiss-designed, China-made timepiece which proved that the system work. Against the many criticism and doubts from the industry, Thomas would continue to cross thresholds and awe his competitors with what he is capable of achieving. The "trully" consumer-centric approach in his model is probably the winning strategy behind the quick rise of BA111OD in the market.


18th - 21st October 2023

Hotel Equarius Ballroom, Resorts World Sentosa,

8 Sentosa Gateway, Singapore 098269

Free Admission for the public

12pm - 8pm daily


Please provide your number if you wish to receive updates on your mobile number.