Beaubleu was created in 2017 around the idea that time is subjective, individual and cannot be subject to norms or conventions. The brand's emblematic round hands change the rules of the game. They establish the "moment" as the unit of measurement and become the symbol of a philosophy in which the perception of time takes precedence over its initial reading. Beaubleu brings a new dimension to watchmaking, creating timepieces that are aesthetically stunning and deeply symbolic.