The Atelier eponymous to the watchmaker's name clearly reflects Mr. Ludovic Ballouard's character; complicated, witty and eccentric. The Upside Down, introduced in December 2009, presents a dial with only the correct hour right side up, while all the rest flipped upside down. Besides presenting a highly complicated mechanical marvel in the movement, the philosophy behind Upside Down is probably what the Atelier's patrons would most resonate with; Live in the moment. The past and the future time is, presented upside down to tell you that what matters is now.
Following the success of the Upside Down, Ludovic Ballouard proceeded to introduce the Half Time. Making 12 watches a year, Ludovic Ballouard timepieces are made only using precious metals, hand-engraved cases and in-house movement.
Since he was a child Ludovic Ballouard always had the desire to be independent in life. After watchmaking school, he worked in aeronautics for 10 years as an aircraft board instrument technician, then ten years in watchmaking, including 3 with Frank Muller and 7 with Francois Paul Journe. The last years at F.P Journe saw Ludovic Ballouard working on the most complicated pieces, expertly displaying his skill in watches like the Sonnerie Souveraine. His reputation as a highly talented watchmaker was rewarded as Harry Winston entrusted him with the development of their opus XIII, which he executed for Basel world 2013.